The importance of words

chapter in Strategic Influence: Public Diplomacy, Counterpropaganda, and Political Warfare (Crossbow, 2010).

In this vital book, thirteen experts in public diplomacy, counterpropaganda and political warfare lay out the components of what the U.S. and its allies need to win the war of ideas around the world. Revised in 2009.

Strategic influence is much more than strategic communication. Communicating with others has somehow become a goal in itself, when the real issue is to modify the perceptions, attitudes, and most of all, the behavior of people, movements and governments around the world.

This book is designed for the diplomat, intelligence officer, warfighter and policymaker.